Friday, June 10, 2011

American Fast Food a Success or Failure in India…

Americans have proved themselves as Notorious yet Job creators for Indians in the Fast food/Junk food as Indians refer....

PIZZA
Let’s start from Pizza, before I could begin we have to investigate where did it originate, a small search in net will say that it’s an Italian invention and has thousands of years history in the making. As the new lands where discovered people started pouring in there i.e. N/S American Continent so did many Italians and they brought it to US as well…
Here in India too we get Pizza, but wait a minute Pizza came to India from US not from Italy where it originated(that’s quite interesting) and just couple of weeks back I was watching TLC channel which was airing exclusive top 10 Pizza that is available in US but to a shocker to me they did not show 'Pizza Hut or Pizza Corner or Domino's Pizza or Papa Johns Pizza'(which are all American Brands) but what they showed in the program is that they were the original authentic pizza makers from Italy Eg: (Giordano’s, Pizzeria Uno, etc etc)…. and in India we have corporatised pizza chains which is doing brisk business…..


Fried Chicken and Hamburgers.
As the name says it’s battered and deep fried in oil Chicken products that has won hearts of Indians…to name a few they are KFC, McDonald's and Burger King…..but the only drawback they have brought the American style of cooking the products which are Factory finished than making it in the Restaurant…like the chicken which is processed in Factories of large companies and it’s batter and even the Buns and Patties are Mass Manufactured in factories….i can damn assure if a chicken lover if he visits these factories where these products are made he'll definitely never visit these restaurants again….it due to the way they Mass make it….

Hot Dogs
Now the big question is why the Americans have not brought this super fast food to India and a website dedicated to this industry claims that Americans eat more than 20 billion hot dogs every year…! Let’s go the point what is a Hot dog…. After seeing the Hot dog pics in net i can say that it is a kind of Hamburger but a longer version of it with bun is long and there is Sausage(mostly made from combi of meat such as Beef and pork) which goes into it and u can add choice of your toppings…. and again these are Mass Factory Made…

Steaks and ribs in Barbecue
When we hear this it's damn sure that it’s either Cattle(Beef) or Hog(Pig)(Pork) products...but this is Taboo and forbidden for Indians…Neither Muslims will have Pork nor Hindus will have Beef…then it is Christians who are running the show for many Hard Rock Cafes and other Restaurant chains that is doing business in India….

India: The land of Maximum and plenty of Human Resources

Indian Population has crossed 1.2 Billion i.e. hundred and twenty crores plus of which more than 1/3 are involved in Agriculture and related services and obviously live in rural areas and this sector is key to our Economy.

Long time back while watching an International news channel and there was this news about rising fuel prices that is making Americans also feel the pinch and the news presenter presenting the topic, the lady who is reporting about the fuel price from somewhere in America, drives hercar into a fuel station, she herself fills the required quantity of petrol (Gas to be precise) and pays the money through some automatic device and leaves…. Now lets come to India here it’s totally different, you take your two or four wheeler into petrol bunk there the employees of the bunk will be ready to serve you and you just need to tell him how much petrol has to be filled and he’ll do the rest and one guy is totally dedicated to take cash from you and the buck doesn’t stop here in some cases one guy will wipe your glass shield while your car is being refreshed…and also do remember one guy is also there to take care of your tyre pressure…..!

…and now lets come to other news a leading newspaper had a article about expats living in India in that article it’s about a GERMAN couple who are happy with us.. why? as they have a housemaid who comes to her house early in the morning start doing household work for them and even take care with love to their small toddler and she would leave the house late in the night and that German lady is happy grihani(Housewife) as she won’t get a housemaid back home in Germany…and she even has a dedicated driver for their car who can communicate in English and available for full day to them…!

...and in my office a women employee who was amongst the first employees who has more than 10 years of experience and with a salary range of about 1.5 lac per month has a dedicated driver who comes to her residence early in the morning to pick her up and drop her at office and after that he is just a car cleaning robot who keeps cleaning her car till 6.30 and take her to her home in the evening and drop her at her residence and his day ends and he will leave for his home....and the driver is in the payroll of the company...!!!!!!!!
But in other foreign countries teens try as hard as possible to get a driving licence before they could come of age and enjoy the joy of Driving....!!!(Licence to Drive)the movie as i remember...!