Friday, June 10, 2011

American Fast Food a Success or Failure in India…

Americans have proved themselves as Notorious yet Job creators for Indians in the Fast food/Junk food as Indians refer....

PIZZA
Let’s start from Pizza, before I could begin we have to investigate where did it originate, a small search in net will say that it’s an Italian invention and has thousands of years history in the making. As the new lands where discovered people started pouring in there i.e. N/S American Continent so did many Italians and they brought it to US as well…
Here in India too we get Pizza, but wait a minute Pizza came to India from US not from Italy where it originated(that’s quite interesting) and just couple of weeks back I was watching TLC channel which was airing exclusive top 10 Pizza that is available in US but to a shocker to me they did not show 'Pizza Hut or Pizza Corner or Domino's Pizza or Papa Johns Pizza'(which are all American Brands) but what they showed in the program is that they were the original authentic pizza makers from Italy Eg: (Giordano’s, Pizzeria Uno, etc etc)…. and in India we have corporatised pizza chains which is doing brisk business…..


Fried Chicken and Hamburgers.
As the name says it’s battered and deep fried in oil Chicken products that has won hearts of Indians…to name a few they are KFC, McDonald's and Burger King…..but the only drawback they have brought the American style of cooking the products which are Factory finished than making it in the Restaurant…like the chicken which is processed in Factories of large companies and it’s batter and even the Buns and Patties are Mass Manufactured in factories….i can damn assure if a chicken lover if he visits these factories where these products are made he'll definitely never visit these restaurants again….it due to the way they Mass make it….

Hot Dogs
Now the big question is why the Americans have not brought this super fast food to India and a website dedicated to this industry claims that Americans eat more than 20 billion hot dogs every year…! Let’s go the point what is a Hot dog…. After seeing the Hot dog pics in net i can say that it is a kind of Hamburger but a longer version of it with bun is long and there is Sausage(mostly made from combi of meat such as Beef and pork) which goes into it and u can add choice of your toppings…. and again these are Mass Factory Made…

Steaks and ribs in Barbecue
When we hear this it's damn sure that it’s either Cattle(Beef) or Hog(Pig)(Pork) products...but this is Taboo and forbidden for Indians…Neither Muslims will have Pork nor Hindus will have Beef…then it is Christians who are running the show for many Hard Rock Cafes and other Restaurant chains that is doing business in India….

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